Food & Drink Wholesale UK welcomed industry experts for this year’s FWD Live! conference at the Crowne Plaza, Stratford-upon-Avon

oe Wicks MBE – The Body Coach was the 2026 keynote speaker. In conversation, Joe explored health trends, changing consumer behaviour and the power of influence. He shared practical insights on building resilient brands and connecting with today’s customers, and what that means for the future of food, drink and wholesale.

The day opened with expert-led conference sessions setting the agenda on policy, business resilience and the key challenges shaping our industry. Delegates could then choose from focused breakout workshops on cyber security, AI and technology, sustainability, retail and foodservice insight, marketing and building resilient teams.

Throughout the day delegates had dedicated time to network with wholesalers, suppliers and partners, and to visit the Sponsor Hub showcasing the latest ideas and services for the sector. From strategic insight to practical takeaways, the programme was designed to help delegates and their teams plan, adapt and succeed.

Opportunities through innovation

The Foodservice Insight & Customer Panel sought to understand the customers, trends and pressures shaping foodservice growth.

Lumina Intelligence and leading operators had a focused discussion exploring the changing foodservice landscape and what it means for wholesale businesses. The session examined evolving customer expectations, market trends and commercial opportunities across catering and hospitality, alongside a live customer panel sharing practical insight from the front line of foodservice today.

The speakers were Ed Sibley, Joint Managing Director, Lumina Intelligence, John Want CEO, HCL School Catering and Matt Crowther Founder & Director, Beer & Coffee Co.